This is a Test

In the 6th century, Lao Tsu an older contemporary of Confucius, once said; Teaching without words and work without doing are understood by very few. When actions are performed without unnecessary speech, people say “we did it”!
Case in point, Americans invented the automobile, television and stereo but the Japanese made it better. A Japanese company, Sony invented the walkman but Apple made it better with the IPod. You can actually debate that the personal computer, created in the USA, was made better by the Japanese and enhanced by Apple applying a very old concept to a new business model. Here are the two key principles to that concept which are the foundation of their success, the Golden Rule and Moore’s law.
Just in case, you’ve never heard of these two, the “Golden Rule” is that which is hateful to you, do not do to your fellow. That is the whole Torah; the rest is the explanation; go and learn." (Talmud, Shabbat 31a) (Also see Matthew 7:12 in the KJV bible)
Moore's law describes a long-term trend in the history of computing hardware, in which the number of transistors that can be placed inexpensively on an integrated circuit has doubled approximately every two years.[1] It is often incorrectly quoted as a doubling of transistors every 18 months, as David House, an Intel Executive, gave that period to chip performance increase. The actual period was about 20 months.[2]
The capabilities of many digital electronic devices are strongly linked to Moore's law: processing speed, memory capacity, sensors and even the number and size of pixels in digital cameras.[3] All of these are improving at (roughly) exponential rates as well.[4] This has dramatically increased the usefulness of digital electronics in nearly every segment of the world economy. In other words, every 18 to20 months your hardware needs to be upgraded to meet the ever changing purpose your computing needs and internet marketing landscape.
You are penny wise and pound foolish if you think you can steal your way to the top in this new age of technology, new innovations are moving at a record pace. The internet has leveled the playing field and only those with the “Golden Ideas” now make the rules!

Back to the Apple Business model, it isn’t about the Iphone or Ipad hardware it’s the applications. The genius of Steve Jobs is I will give you the platform and the lion share of the profits, a 60/40 deal, on whatever your concepts or apps generate.
This “new deal” spread like wildfire, every 13 year old geek and their older counterparts went in to mass innovation mode. At last count over 300,000 apps are available for download. So powerful is this free enterprise concept or as I like to call it “reality technology” that Samsung, Nokia and a trio of other phone giants are teaming up to open their own apps store. Pundits believe a day late and a dollar short and you know why? Apple owns the top of the mind awareness in this process. Being first does have its benefits and to be honest, the thought process of big business has always been to steal the idea and bury it or let them take me to court for using it. The virus works both ways, news of a robbery is always told to their neighbor watch group, so that everyone can be on the lookout for thieves.
Since Apple’s business model beat the Japanese at their own game of innovation with American ingenuity. What does all this mean for Radio? How does this concept enhance Radio’s multi-level platform game plan? Well how important to you is getting credit for the company’s success or can you accept “we did it”?
To know all things is not permitted. Time after time in these blogs I’ve stressed “intellectual capital”. After all if three years ago, your consultant did not tell you the importance of marketing your station’s product on the internet and mobile phone outlets, your reliance on this one source( instead of a think tank) is like Samsung and Nokia, you’re in a butt kicking contest with one leg. Look you can be a piece of coal and fuel someone else’s fire or you can take the pressure become a diamond and no one will ever burn you! On that note:
Pop Quiz
1. If I was 15 years old in 1990 what is the Music of my life? What does all this mean for Radio? (see January Blog)
2. Verizon recently added Skype technology as a feature for its high end products. Is this a radio station revenue generator? (see January Blog)
3. What is Intellectual capital? (see February blog)
4. Is there a way to cash in on the All Christmas format without haven’t to play only Christmas music (see July Blog)
5. How can I get network radio to be more effective for my station (see October blog)
6. When did you create an App for your radio station product (see all blogs from august to February and my website www.broadcastevangelist.com) click intro then read now.

7. Have you ever asked your staff about your on-air approach? (see July blog)
8. In this financial crisis where is Radio’s silver lining? (see October blog)
9. What’s the next big thing? Japanese teenage girls are the tea leaves and virtually always a good indicator. (www.broadcastevangelist.com) click Phase 3 then follow with this Wall street feature article http://online.wsj.com/article/SB10001424052702303491304575187841124033272.html?mod=WSJ_hpp_sections_smallbusiness
10. How is your team working? When orders are consistently trustworthy and observed, the relationship of a commander with his troops is satisfactory – Sun Tzu

In closing, again I’ve given away even more intellectual capital in hopes of stirring a greater passion among industry leaders that unless you kick it up notch every 18 to 20 months another world player will. It’s global with an international rate card. However, teaching without words and work without doing are understood by very few. When actions are performed without unnecessary speech, people say “we did it”. Knowing ignorance is strength. Ignoring knowledge is sickness. As my granddad used to always say “A heap see but a few know”!